Artur Rubinstein
"Chopin: The Waltzes" (Vinyl)

Even in the 50's RCA Victor was figuring out the importance of marketing.
This single LP disc comes in a beautiful full-color box with an accompanying booklet that looks like it should contain at least two additional discs.
The box creates a presence on any shelf and draws the eye - a perfect strategy when you're trying to interest people in another recording from one of the most prolific performers of the early 20th century.
To help, the packaging claims a NEW recording of Chopin's waltzes, clearly demarking it from Rubinstein's earlier recordings of the same popular piano works.

The playing is beautiful, I'm just more amused by the sales pitch of the record than anything else.